Disney depends on Netflix – at least for the most watched movie of the month!
In a normal month, Netflix dominates the top 10 list of the most watched streaming content (series films) in the US at will. In June 2020, 9 of the 10 slots went to Netflix. But in July things suddenly look very different!
It is still anything but easy to get at the concrete access figures of the streaming providers. But there are more and more market research institutes that are at least trying – the company 7Park data, for example, has installed noise sensors in 15,000-25,000 participants in the USA, which use the soundtrack to identify which streaming content the test subjects are currently watching.
For the industry journal Variety, the company determines a monthly top 10 of the most watched streaming content (i.e. series, films and reality formats in direct competition). In a “normal” month, Netflix has so far dominated the list, unsurprisingly, radically. In June 2020 only 6th place did not go to the streaming giant:
a monthly top 10 most watched streaming content
“Hamilton” races to the top
But in July 2020 things suddenly looked very different. Disney * was not only able to secure the top spot – the musical recording of the Broadway sensation “Hamilton” also achieved absolute fable numbers. While the June winner “Space Force” was still viewed by around 8.3 percent of households, “Hamilton” achieved an outstanding 37 9MOVIES.1 percent. Madness! So it’s no wonder Disney put an absolute record amount on the table for the film …
“Hamilton” achieved an outstanding 37.1 percent. Madness!
What does that mean for the Disney vs. Netflix?
However, you shouldn’t be fooled by the individual success at the top: In terms of monthly average usage time, Netflix is still miles ahead of all its competitors. Nevertheless: The market actually seems to be getting more and more competitive – and the winner is no longer certain from the outset, suddenly surprises are also possible.
In terms of monthly average usage time, Netflix is still miles ahead of all its competitors.
And in our opinion, “Hamilton”, which is understandably far from being such a phenomenon in Germany as it is in the USA, fully deserves to be viewed by so many people:
The review of “Hamilton”